Led design for Walmart+, managing multidisciplinary graphic design and UX teams to deliver cohesive, high-impact experiences. Established and scaled brand systems across digital, retail, and marketing channels, ensuring consistency at enterprise scale. Directed integrated, multi-channel creative spanning social, web, print, packaging, retail, and motion. Developed seasonal campaign toolkits and flexible visual systems built for speed and scalability. Managed external agency partners while maintaining strong brand alignment. Art directed photo, video, and CGI production. Implemented AI-driven tools that improved workflow efficiency and increased team output by 25%. Built operational systems to enhance collaboration and scalability. Played a key role in growing Walmart+ from early-stage to over 40M members.